The detail, no dressing up.
This page is for whoever will evaluate the operation: channels, attribution, controls, anti-fraud and terms. If you want the commercial summary, it's on the home page.
Twelve channels under one contract and one price.
No compras un canal: compras un resultado. Armamos la mezcla que llega a tu , la operamos y la reportamos desglosada por fuente.
Huawei Ads, Xiaomi, Oppo, Vivo and Samsung: native placements in the manufacturer's store and on the device itself.
Store-listing optimization and keyword coverage, so organic volume grows underneath the paid spend.
Apple Search Ads: purchase intent captured inside the App Store, at the moment of search.
Solo redes verificadas, with whitelisting and an immediate cutoff when quality drops after install.
Rewarded, interstitial and playable inventory through partners with their own .
Programmatic display and video on whitelisted inventory, bought against your event and not against impressions.
Buying on Meta with verified business managers. No cloaking, no tricks to pass moderation.
Production and testing of native feed creatives, not banners recycled from another channel.
, Search and Display on certified click tracking and redirects that comply with Google Ads policy.
Connected TV for top-of-funnel reach, measured with agreed view-through windows.
One deep link per user across stores, countries and platforms. Attribution survives the redirect.
Ventanas de view-through fijadas en la antes del arranque, para que CTV y video se cuenten igual de los dos lados.
Third-party marks are the property of their respective owners. Caudal Media is not affiliated with, sponsored by, or endorsed by them.
Who counts, and how, is in writing before the first impression.
Almost every dispute in this business comes from the same place: two parties counting in two different systems. That's why the measurement agreement is closed before launch and not touched during the campaign.
Click
The user arrives from one of the channels
Action
Opens the account, deposits, or signs the loan
Attribution
Your system assigns it within the agreed window
Review
7 to 14 days of fraud and quality filters
Invoice
Only what survived the four steps
| Fuente de verdad | Tu —AppsFlyer, Adjust, Branch— o tu core system. Nuestra plataforma nunca es la que decide. |
| Attribution window | Last-click, configurable. By default 30 days on web and 7 days post-install on app. |
| La ventana de view-through se fija en la . Sin ese acuerdo previo no facturamos volumen de ni de video. | |
| One deep link per user across stores, countries and platforms, so attribution isn't lost in the redirect. | |
| Review period | 7 to 14 days before an action enters an invoice. |
| Reconciliation | Archivo diario con desglose por canal y , en formato auditable. |
We integrate the way you can, not the other way around.
The question that always comes first is what your tech team has to build. The short answer: the minimum, and you choose which.
S2S postback
Your system notifies us when the action completes. It's an HTTP call with the parameters we agree on: about a day of work on your side.
Your MMP
If you already use AppsFlyer, Adjust or Branch, we connect there and you touch nothing. The setup is on us.
API
If you prefer information to travel both ways, we integrate against your API and sync the status of each request.
Manual file
No dev resources right now? We start with a daily hand-reconciled file and migrate when your team can.
No model changes the price or the event that gets billed. Only the path the confirmation travels changes. The manual option doesn't mean worse terms: it means starting this week instead of next quarter.
You keep the gate, the gauge and the breakdown.
Buying across a dozen channels only works if the advertiser can see each one separately and stop each one separately.
A single reading, named in the contract
In hydrology, gauging is the measurement of a river\'s flow: an instrument in the channel and a reading both parties accept. It\'s the same here. Your defines the count, and the windows, the and the review period are in writing before launch.
The MMP decides · 7–14 day reviewEvery source has a name
The report arrives split by channel and , never merged into a single number. If an placement or a sub-source of a network underperforms, you see it and we cut it at that level.
Sub-source breakdownYou control how much passes
Daily and monthly caps, whitelist by country and channel, creative approval and real-time pause. Volume rises when you open the gate, not before.
Caps · whitelists · pauseWe filter before we bill you, not after you complain.
Before the click
- Inventory outside the whitelist
- Unverified ad accounts
- Incentivized traffic
- Brand bidding on your name
After the click
- Duplicates and multi-accounting
- Emulated devices
- Click flooding
- Sub-sources whose quality dropped
Review period
- Whatever your system flags as fraud
- Actions that don't clear your filter
- Anything surfacing within 7 to 14 days
What clears all three gates is what we bill. If something slips through and you catch it after paying, it\'s deducted from the next invoice: it\'s written into the agreement. And if your has its own anti-fraud module — Protect360 in AppsFlyer, for example — its verdict overrides ours.
What the agreement says.
| Modelo de pago | Fixed on the action you define. No setup fee, no retainer and no upfront spend during the pilot. |
| Conversion event | Postback desde tu sistema, tu core bancario o tu . |
| Attribution | Last-click con ventana configurable. acordado por escrito antes del arranque. |
| Review period | 7 to 14 days for fraud and quality, before invoicing. |
| Caps & control | Daily and monthly caps, whitelist by country and channel, real-time pause. |
| Minimum volume | After the pilot: from 500 funded loans or first deposits per month. For lead generation, from 5,000 leads per month. |
| Reporting | Live dashboard, daily reconciliation file and a dedicated account manager. |
| Payment terms | Net-7 or Net-15 on confirmed volume. |
| Settlement | We collect in pesos to an account in Mexico. If you need it, we handle other currencies and payment methods, with cuando aplique. |
| Arranque | signed in 2 or 3 days; first traffic running in under 7. |
What "Google-certified click tracker" means.
Google maintains a public list of click-tracking providers authorized to redirect Google Ads traffic. Being on it means the redirect domains passed its technical and policy validation.
Sync is, by its own account, one of only 32 affiliate networks worldwide accredited by Google as a verified Click Tracker. You can see it on sync.deals ↗ and verify the record in Google's official listing.
For you it translates into redirects that don't break Google Ads moderation, parameters that arrive complete at the destination, and fewer ad rejections.
The terms we use on this page.
In case this conversation reaches someone who doesn't live in digital marketing.
| Term | What it is |
|---|---|
| CPA | Cost per action. The fixed price you pay for each confirmed result. |
| CPI | Cost per install. The model of networks that sell app installs. |
| FTD | First-time deposit: the first deposit from a new player or user. |
| MMP | Mobile Measurement Partner. The platform that measures in-app installs and events: AppsFlyer, Adjust, Branch. |
| ASO | App Store Optimization. Work on the store listing to gain organic visibility. |
| ASA | Apple Search Ads. Search advertising inside the App Store. |
| DSP | Demand-Side Platform. The system used to buy programmatic inventory. |
| CTV | Connected TV. Advertising on internet-connected TVs. |
| VTA | View-through attribution. Crediting an action to someone who saw the ad without clicking, within an agreed window. |
| Deep link / OneLink | A link that takes the user to the exact spot in the app or store, preserving where they came from. |
| Postback | The automatic signal your system sends when an action completes. |
| Sub-ID | Identifier of each sub-source within a channel, so it can be cut separately. |
| IO | Insertion Order. The document that fixes price, event, caps and terms before launch. |
| Hold | Review period between when the action occurs and when it enters an invoice. |
| White-hat | Traffic that complies with each platform's policies. No incentives, no deception, no third-party brands. |
Do the terms add up?
Let's talk about your number.
En 20 minutos te decimos si podemos llegar a tu , with which channel mix, and how fast.
Or by email: contacto@caudalmedia.mx