Mexican fintech · lending
+5,000 loans funded
In one month, with the media spend on our side and payment per loan actually funded.
About us
A focused team, with its own money on the table.
Who runs your account, which company invoices you, and under what contract we work. Everything your legal and procurement teams need to review before signing, in one place.
What we do
We acquire users and charge per result.
Model
We charge per result
We don't sell hours, ad spend or reports. We sell the action you define — an account opened, a loan funded, a first deposit — and charge for it only when your system confirms it.
Track record
Eleven years of track record
Performance marketing and operations across Latin America, focused on financial products.
Team
Our own people, not outsourced
Media buying and creative production are handled by our in-house team. Nobody resells your account to a third party.
Capacity
Few advertisers at a time
We put our own budget into each account before charging the first peso, so we don't take on more than we can sustain.
The group
Our own structure, under the Sync banner.
Caudal Media is part of the Sync group. From the group come the certified measurement technology and inventory access; on our side are the team, the contracts and the full operation.
Sync
Certified network · global demand · click tracking
Caudal Media
Acquisition for advertisers · Latin America
What the group brings
Certified measurement
The Google-certified click tracking, with the domain track.sync.deals, and access to international inventory and demand.
What is ours
The full operation
The team that runs your account, the contract you sign, the invoice you receive, and the budget we put into the pilot.
Who you sign with
A Mexican company
Whoever invoices you and stands behind the contract is a Mexican company, not a foreign entity of the group. Payment is made to an account in Mexico.
Team
Who works on your account.
Three roles assigned from day one. No middle managers: you speak with whoever operates.
Your direct contact
Commercial lead
Defines the event, the price and the caps with you. Signs, and answers when something departs from what was agreed.
Operations
Media buying
Opens the channels, produces and tests the creatives, and cuts the sources that don't reach your number.
Numbers
Reconciliation & reporting
Builds the daily file, checks the differences against your system, and prepares the invoice for the period.
Experience
Results and verticals.
Verticales donde ya cumplimos objetivos de
Fintech
Personal loans
Mobile apps
Crypto
Jobs & HR
Sweepstakes
Lead generation
iGaming licensed only
Coverage
MexicoColombiaPeru
ChileArgentinaBrasil
EcuadorCentral America
other countries on request
Entity & contract
Who invoices and what you sign.
For legal and procurement, everything in one place.
| Item | Detail |
|---|---|
| Entidad que factura | Consultores Punto Central, S.A.P.I. de C.V., sociedad mexicana. Caudal Media es su marca comercial. Emitimos . |
| Insertion Order | Price, conversion event, caps, attribution windows and source of counting are signed before the first ad runs. |
| Confidentiality | NDA before we receive any data about your operation. |
| Anti-bypass | Reciprocal clause: neither party goes after the other's network during the agreement or after it. |
| Pagos | Net-7 or Net-15 on confirmed volume. We collect in pesos to an account in Mexico; other payment methods available if you prefer. |
| Exit | No forced lock-in. If the model stops serving you, the current period closes and confirmed volume is settled. |
Contact
Let's talk about your number.
Tell us what action you need and what it's worth to you. In 20 minutes you'll know whether we can reach it, with which channels, and how fast.
General: contacto@caudalmedia.mx · Sales: ventas@caudalmedia.mx
Consultores Punto Central, S.A.P.I. de C.V.
Av. Ciudad Universitaria 286, piso 1 · Jardines del Pedregal
Álvaro Obregón, 01900 · Ciudad de México